The user visits the website/app while their cookies are automatically collected by the source and passed to the SSP (that sends a request to demand-side platforms DSPs). If we simplify the whole algorithmic media trading process to the core here's how demand-side platforms DSPs interact with supply-side platforms in order to buy impressions from publishers in real time. On the other side of the spectrum is the supply side offering their ad inventory through SSP. The real-time bidding algorithm is what typically fuels the automation on DSP demand side platforms, by supporting online auctions. The key point of DSP is to simplify and automate the media-buying process for demand-side partners of the programmatic ecosystem. In case you aren't quite aware of what is DSP - the demand-side platform is a technological platform that links advertisers and agencies to the publishers who are willing to sell their ad space, typically on a per-click or per-impression basis. Let's review a list of demand-side platforms to compare the most popular options for ad management and ad buying. What will define the best DSP platforms in the future?ĭemand side platforms in 2021 aren't what they used to be just a couple of years ago - the evolution of digital advertising constantly brings new functionalities, ad formats, and capacities to the table.Best demand-side platforms comparison table.Compliance with international and local privacy regulations.Lots of ad formats and profound analytics.Healthy traffic and a safe advertising ecosystem.Cross-platform and cross-device digital advertising capabilities.Top DSP platforms of 2022 and what makes them popular. ![]() How DSPs are different from ad exchanges and ad networks.
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